Not Your Rose is a rapidly expanding brand leading the "balletcore" movement in Korea. Learn why they've chosen Brandazine for over a year to fuel their ongoing expansion.
Rapid Sales Growth Powered by Brandazine
"Women's fashion is dynamic, and social media channels continue to multiply. That means we constantly need fresh content. We needed a solution that could expand our creator collaborations while maintaining quality—and Brandazine has been exactly that."
Seok-gyeong Seong, MD Lead
Why did Not Your Rose choose Brandazine?
As the fashion industry evolves, we wanted a fresh approach to influencer marketing. However, high production costs were a major challenge—until we discovered Brandazine through industry connections and fashion journalists. Unlike other platforms, Brandazine offered cost-effective solutions without compromising on quality. We prefer working with celebrities and high-aesthetic content creators, and Brandazine is a perfect fit for that.
How did Not Your Rose boost revenue through Brandazine?
Brandazine allows our team to run impactful creator campaigns without requiring #ad or #gifted disclosures in every post, while also providing legal safeguards for content usage. This gave us the confidence to scale both locally and internationally at a fraction of the usual cost. Today, Brandazine generates around 130 content pieces for us each month. By repurposing these across platforms, we've seen a 300–500% return on our ad spend. Our creator collaborations have had a direct impact on revenue growth by ensuring we can reuse the most engaging content across multiple channels.
How much cost reduction did Not Your Rose experience through Brandazine?
Typically, overseas creator collaborations cost around $500 per post, while domestic partnerships are about $150 per creator. Since adopting Brandazine, we produce over 100 pieces of content monthly for less than $10 per piece—cutting our expenses dramatically. Plus, about 30% of this content is repurposed, proving its consistent, high-quality output. For any brand looking to scale content marketing without breaking the budget, Brandazine is a game-changer.
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